Grades 6-12 Contest Guidelines & Information

A Public Service Announcement (“PSA”) is, in essence, a video commercial designed to raise awareness or change attitudes, rather than to sell a product. Examples of previous Public Service Announcements are those that promote buckling your seat belt in a car (the “Click It or Ticket” television campaign) or those designed to discourage drug use in teens (the “This Is Your Brain On Drugs” campaign).

The Contest Guidelines are below. Students in schools should form groups of 2 to 12 students, and those groups should together produce a Public Service Announcement video. That production must be designed to raise awareness and improve other teenagers’ attitudes around the issues of aggression and bullying in school.

Within the guidelines below, content may be anything that students consider would be effective in raising awareness about bullying and aggression among teens.  We hope to offer the winning team a limousine to escort them to the Awards Ceremony. Winning schools, supervising adults, and others are welcome and the students’ families will also be invited.

Contest Guidelines
Pretend you are talking to Mark Zuckerberg, the creator of Facebook, and tell him what he can do to help stop Cyber bullying.

Due to a high number of requests, the deadline to submit entries into this year's Public Service Announcement Contest has BEEN EXTENDED to MARCH 31, 2014 at NOON. You can send your PSA by email with your video attached to: 

The video must be produced, written, and acted in by students.

The student group producing the video must be under the supervision of a teacher, coordinator, guidance counselor, theater teacher, or other adult in the student group’s school. The supervisor may be a volunteer adult (e.g., a parent from the community) if the school authorizes the project.

The PSA may be submitted online, via email, or on CD or DVD, or may be made available on a school-run website where we can view it online for judging purposes.

Entries on outdated formats (e.g., Hi8 mini-tapes, VHS) may not be able to be judged, subject to the availability of appropriate technology.

Please do not use these formats.

The PSA must run between approximately 30 and 80 seconds.

Content must be appropriate for all audiences. Submissions will be disqualified if they contain:
Obscenities of any type; Inappropriate or offensive language of any type, including racial, ethnic, or group slurs;
Nudity; Sexual innuendo, sexual content, sexually suggestive filming techniques; or any other content which the judges decide is inappropriate for a school contest.

Parental releases (found below) must be obtained for every student under age 18 who is immediately involved in the production. People that do not play a vital role do not need them. (For example, students who help run a school television studio but only assist in this particular production tangentially would not be part of the winning team and therefore do not need releases; but anyone who speaks on camera or anyone who is actively involved in the production must have a parental release.) The parental release is necessary because the winners’ names will be released to the press and their PSA may be aired on cable or network television.

Productions must be turned into MARC by the deadline.  If you're concerned about making the deadline, please feel free to get in touch with us.  Submissions should be sent to: PSA Contest, Massachusetts Aggression Reduction Center, Bridgewater State College, Bridgewater, MA 02325.

This contest is open to any 6th thru 12th grader in the state of Massachusetts.

Every student under the age of 18 MUST HAVE A PARENTAL RELEASE FORM.